Finding the heart of your story is the cornerstone of creating engaging video content.
Since the dawn of civilization, telling stories has been one of our most fundamental communication methods.
The goal of any great video is to connect with the audience. You want to move people to action, but to move people, you have to know your purpose.
Video can be used to tell all kinds of stories, creating an authentic connection with your audience:
- your company’s or non-profit’s origin story
- value-added content, like how-to or explainer videos
- highlight a service, testimonial, case study
- commercial or promotion
It is vital for us to have clarity in what we hope to accomplish together; to understand how all the elements of your story come together so that we know exactly what it is we need to shoot before we shoot it. Doing so saves time and money on less crew, the right equipment, and faster post-production with fewer revisions.
This is where I step in and help guide you through the process of finding your purpose, story, and translating it into a video that will engage your customers and prospects.