Finding the heart of your story is the cornerstone of creating engaging video content.

 

Since the dawn of civilization, telling stories has been one of our most fundamental communication methods.

The goal of any great video is to connect with the audience. You want to move people to action, but to move people, you have to know your purpose.  

Video can be used to tell all kinds of stories, creating an authentic connection with your audience: 

  • your company’s or non-profit’s origin story
  • value-added content, like how-to or explainer videos
  • highlight a service, testimonial, case study
  • commercial or promotion

It is vital for us to have clarity in what we hope to accomplish together; to understand how all the elements of your story come together so that we know exactly what it is we need to shoot before we shoot it.  Doing so saves time and money on less crew, the right equipment, and faster post-production with fewer revisions.

This is where I step in and help guide you through the process of finding your purpose, story, and translating it into a video that will engage your customers and prospects.

 
 

A storyline development board for a documentary.

Making a video is like building a house:  you have an idea, and you spend a good deal of time with your architect to iron out all the details before construction begins.  It would be exceptionally costly to decide you didn't like the placement of the kitchen after the house has been built!

It begins with an exploratory meeting to find out what it is you want to achieve with this video, and understand your audience. What is it you want them to know, understand, or do by watching this video?  Scripting, storyboarding, budgeting, scheduling, and outlining distribution strategy are all part of the pre-production phase.

I will also help determine what additional talent we need to add to the team, whether it's production and graphic designers, specialty production crew, etc.

TIP:  Having a list of videos which you find inspiring is very helpful for me to understand your style preference and goals.  I'll be able to take all these notes into consideration when creating a proposal that will outline the scope of the project, cost projections, and timetables.  

 

One of the greatest axioms of the business is "show, don't tell."  

 

Production is probably the hardest part of the process, but with the right team, it is also the most exciting!

With the careful planning we put into pre-production, we can get everything we need in the most efficient amount of time to visualize your story.  

Whatever the scale of your project, you can be sure the right team will behind every step.

 
 

Post-production is where all the elements acquired during production are put together as outlined in the script (developed in pre-production).  Editing is a craft that is highly subjective, and so it is important that during this phase, we communicate closely to ensure that everything is coming together as desired.  The presence of a script will certainly guide the process to ensure the end-product is exactly as planned from the start.

This is the time we take care of music licensing, sound mixing, and getting the finished product out to the world by whichever mechanism you need.